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is an event management agency specializing in international sports tournaments across the UAE, Turkey, and MENA. We provide full-cycle project delivery, from initial budgeting to final closing and reporting
is an event management agency specializing in international sports tournaments across the UAE, Turkey, and MENA. We provide full-cycle project delivery, from initial budgeting to final closing and reporting
Marketing & Sports Operations Expert
My specialization is organizing international competitions in team sports across the MENA, Türkiye, Asia, and CIS regions.
Core Competencies:
Brand Strategy: Brand positioning through sports, wellness, and engagement with athletic communities to build deep-rooted, long-term trust.
End-to-End Sports Operations: Full lifecycle management of international tournaments- from budgeting and coordination with local government authorities to final project closing.
Phygital Innovation: Designing hybrid solutions at the intersection of traditional sports and digital technologies to engage the next generation of fans.
Key Projects & Partnerships:
Since 2017, under the Food Fashion First agency brand, I have delivered major projects for: PBC CSKA, 2019 Winter Universiade, SEHA – Gazprom League, Russian Ice Hockey Federation, and Polyus Arena.
I deliver world-class results in environments where the margin for error is zero.
Full-cycle management of international and regional competitions. We handle every detail: from technical regulations and logistics to professional broadcasting production and field officiating. Our expertise ensures world-class execution for both professional leagues and high-profile amateur tournaments
We manage complex, multi-level coordination with government authorities, including approvals from Ministries of Sport and local municipalities. We ensure full compliance with safety protocols, medical requirements, and security standards to guarantee a seamless and legally sound environment for every event
We transform sports events into high-impact shows through immersive pre-match entertainment and fan zone activations. We specialize in strategic partner integrations, creating meaningful brand placements that drive ROI and enhance the overall fan experience across all platforms
